Why LinkedIn Is Important for Top Performing Security Executives

More than 150 million people use LinkedIn. It’s billed as the world’s largest professional social network.

So should you be using LinkedIn?

That’s an affirmative. If you’re a security executive who has never used the site, you’re really missing out. There are lots of reasons you should be using LinkedIn. Here are some of the most important.

Network with Business Professionals

LinkedIn takes networking to a whole new level. The social media site contains detailed contact information for many of the professionals that you add to your network.

The site is a centralized place where you can find accurate contact information. When one of your contacts changes jobs, LinkedIn is one of the first places where they will update their employment and contact information.

The social media site is also a great way to stay in touch with those casual professional acquaintances.

Increase the Visibility of Your Business

If you want other professionals to know about your business, you need to be on LinkedIn. Setting up a personal and a LinkedIn Company Page will dramatically improve your online visibility.

A LinkedIn Company Page is a centralized location where LinkedIn members can learn more about your business. It’s a great way to:

  • Share important company information
  • Feature product and services
  • Post job opportunities

Having a LinkedIn Company Profile also improves your company’s visibility on search engines like Google and Bing.

Find New Employees

As the world’s largest professional social network, LinkedIn is full of top-notch talent. It’s an excellent tool to help you screen applicants during the interview process.  On LinkedIn, many users share:

  • Professional experience
  • Skills and certifications
  • Recommendations and references
  • Education

Many high-caliber professionals have LinkedIn profiles. It’s a great way to learn more about potential employees.

Keep an Eye on the Competition

Want to know what the competition is up to? Take a look at their LinkedIn Company Page. You’ll be able to track new hires, company announcements and other important news.

By examining their career opportunities on LinkedIn, you might glean some insight into the competition’s strategy. Check their LinkedIn followers and see how it overlaps with your professional connections.

Keeping tabs on the competition through LinkedIn will make it easier to chart out strategy.

Locate New Customers

With LinkedIn you can dramatically grow your professional network, opening up your business to all types of new customers. Participating in LinkedIn Groups will help you meet new professionals that can be potential customers or business partners.

LinkedIn Groups are professional groups where you can have discussions with other members on industry topics and business advice. Think of them as an online professional organization.

It’s a great way to network and meet new people.

Read Up on Industry Trends

Through professional connections and LinkedIn Groups, you’ll be able to stay on top of important industry trends.  It’s a great place to find a lot of useful information in a single location.

LinkedIn Groups provide a wealth of information and advice thanks to active group members. You can typically find articles, case studies, webinars and infographics shared in professional groups.

Make Yourself an Industry Expert

Participating on LinkedIn is a great way to enhance your reputation. When you join LinkedIn Groups, answer people’s questions and share informative content with other group members.

The site also has a feature called LinkedIn Answers that allows you to answer questions on various topics that are posted by users. It’s a great place to show off your expertise and increase the exposure of your business.

It’s very easy to search for questions that you can answer. Just type in the search phrase on LinkedIn. It’s similar to a Google search. There are lots of different questions involving security including commercial property management and  disaster response.

Now that you know the benefits of LinkedIn, set up a profile and start exploring. Visiting the LinkedIn Help Center can answer many set up questions you may have about the social network.

Edward Stevens is a security expert and former security advisor to governmental agencies. He’s the CEO at National Security Service, a nationwide security guard and patrol company. Connect with Edward via his website at http://www.GuardsToGo.com.